The Bread Lab Collective’s “approachable loaf” discussed in here in the New York Times. Many bakeries across the US are producing an approachable loaf, which means it is:
is baked in a tin and sliced.
contains no more than seven ingredients.
contains no non-food.
is at least 60% whole wheat—preferably 100%.
is priced under $6/loaf.
10¢ of every loaf sold returns to The Bread Lab to support further research of other whole grain products.
